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05.10.09
Terra Plana ventures in to China
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12.02.09
Terra Plana Spring Refresh
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12.04.08
Soul of Africa goes transactional
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25.12.08
United Nude receives a facelift
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03.10.08
Walktall
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30.06.08
Cosyfeet
who are we
Full English is a digital creative agency with a difference!
We can offer a full service approach whereby we design, build, host and maintain your e-commerce site whilst also providing warehousing, fulfillment and customer services from our headquarters in Street, Somerset. Alternatively, we can customise the full service approach to meet your demands.
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we'd love to talk
Like Bob Hoskin's said 'its good to talk', please dont hesitate to get in touch
Full English is a digital creative agency with a difference!
We began life-selling shoes for Cosyfeet, who specialise in wide roomy footwear for those with problem feet. Our next project was to bring footwear and clothing to men with size 12-17 feet via walktall.co.uk. We then jumped onto the Crocs bandwagon and created lookatmycrazyshoes.com – which turned out to be the biggest online retailer of Crocs within the UK.
Created off the back of 10 years of online retailing within the footwear industry, our taste for success has allowed us to branch out and leverage our success to bring online solutions to an increasing number of brands.
We cook up creative and innovative solutions to our clients needs, ranging from standalone e-commerce sites to warehousing and fulfillment services.
We can offer a full service approach whereby we design, build, host and maintain your e-commerce site whilst also providing warehousing, fulfillment and customer services from our headquarters in Street, Somerset. Alternatively, we can customise the full service approach to meet your demands.
I have to admit, it takes a lot to impress me; and you people have done just that. Every time I look at the new website, I’m amazed at how well it’s all put together. The layout, design and functionality have surpassed even my expectations. I have been particularly impressed by the efficiency and smoothness of the whole project. Take a look for yourself – it says it all.
Galahad Clark, Terra Plana
our work
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Not just a fantastic design agency
We are a cross-disciplinary team of designers, developers and project managers providing the following services:
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Web Design
Web design is about communicating a purpose and ensuring that the target audience is engaged.
We design sites with the end user at the forefront of the creative and a unique blend of style and substance ensures that our work doesn’t just look great – it works!
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Web Development
Whether it’s a vast online shop, or a brand portfolio website - we’ve got the skills to make it happen.
Our 10 years of experience of continually improving our portfolio of online shops has facilitated the development of the ‘Full English platform’, offering a customisable and rich user experience.
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Managed Hosting
If you are unhappy with your current service provider (or don’t even know what a service provider is) then we can provide you with a fully managed hosting service to get your site up and running
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Email Marketing
We build dynamic and relevant campaigns that grab and hold recipients attention and inspire interaction.
Working in partnership with our clients we provide the necessary level of support and advice to ensure our email strategies and campaigns are effective, continually developing and in line with current best practice.
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Reporting
Every website we develop has the industry standard ‘Google Analytics’ incorporated to allow for a greater understanding of user behaviour and overall site performance.
By keeping a watchful eye on a site’s performance, we are able to react to user demands and create solutions that ensure your site is performing at its optimum level.
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Warehousing
We have been satisfying orders from the Full English HQ in Street, Somerset for over 10 years. Whether you are a small time independent, or a large corporate enterprise looking to grow, we have a service option for you. Need to supply your retail shops – no problem; we can handle that as well.
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Fulfillment
You may think that getting the orders coming in was all you needed to worry about. Well at Full English, we offer a comprehensive fulfillment operation to ensure orders are despatched quickly and efficiently. And for those customers that are not 100% satisfied, we can also handle returns.
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Customer Services
Now that the world has become one big market place, it makes a big difference having someone at the end of the telephone to provide customers with a personal touch. Don’t fancy doing this yourself – we have a state of the art call centre, capable of handling 1500 enquiries per day. If you think this is something that you would be interested in, feel free to get in touch.
our valued clients (and friends)
passionate, honest, professional (and fun of course)
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Chris Forscutt
Chris is the Director of Full English. He has been continually developing a portfolio of successful e-commerce websites since the age of 15. Has recently also just purchased his first sports car!
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Chris Pallaris
Chris is an award winning multimedia designer and animator. He is also partial to a Chinese or two.
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Ben Webb
Ben helps makes sure that every Full English customer gets their eggs cooked just the way they like. He also helps make sure that everyone at Full English is stocked up on cakes and biscuits.
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Jamie Huskisson
Jamie is the geek of the operation. He helps makes sure that everything tastes ‘just right’.
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Robin Beech
Robin heads up all the marketing activities at Full English.
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Joseph McGough
Joe cooks up email and marketing campaigns to help spread the word.
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fitflop
web design and development
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naot
web design, development and operations
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terra plana
web design, development and operations
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united nude
web design, development and operations
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soul of africa
web design, development and operations
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look at my crazy shoes
web design, development and operations
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cosyfeet
web design, development and operations
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walktall
web design, development and operations
FitFlop
Aim
FitFlop needed a new website that reflected both the current market, and their aspirations of world domination. Their current website had a dated design with limited function and CMS functionality. They wanted a site that could better their rivals and one that would also grow with them as a company.
Solution
We wanted to develop a website that is clean, easy to use, functional and capable of winning awards for design, innovation and usability. The emphasis needed to be on user content in order to nurture and encourage customers who are totally enamoured with the FitFlop brand.
Key features
- CMS Control
- ‘Wearer Area’ for user content
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Terra Plana
Aim
Terra Plana wanted the complete Full English offering: site design, development, warehousing, fulfilment, customer services, the whole shebang! We wanted to develop a site that was clean, easy to use and informative whilst also being representative of the brand’s ethical ethos.
Solution
We designed and developed a new e-commerce solution for Terra Plana. We incorporated a Content Management System to allow Terra Plana to keep the website fresh with new content about all things ‘Terra Plana’. Full English also implemented warehousing, fulfilment and customer services systems in order to fulfil Terra Plana’s UK web and retail operations, whilst also developing a web based operations solution for Terra Plana USA.
Key features
- Content Management System
- USA Site and Operations System
- Complete Operations Management
view website
United Nude
Aim
United Nude wanted a complete Full English offering: site design, development, warehousing, fulfilment, customer services, the whole shebang! United Nude is described as an iconic brand at the intersection between design and fashion. With an ethos centred on ‘clear concept, elegance and innovation’ we wanted to reflect this within the site’s design and development.
Solution
After a trip to China to meet with United Nude, we developed a minimalistic site design that allowed the United Nude shoes to sell themselves. We have incorporated a Content Management System to allow United Nude to keep the website fresh with new content about all things ‘United Nude’. Full English also implemented warehousing, fulfilment and customer services systems in order to fulfil United Nude’s UK web and retail operations, whilst also developing a web based operations solution for United Nude USA.
Key features
- Content Management System
- USA Site and Operations System
- Complete Operations Management
view website
Naot
Aim
The UK and Ireland distributors of Naot, Skape Ltd, came to Full English with big ideas. They wanted to take Naot online in 2009.
Solution
With the help of Full English we successfully made this happen. Full English oversaw this project from beginning to end, dealing with all aspects, from design to development. Due to the small nature of Skape Ltd, we undertook the warehousing, fulfilment and customer services, leaving Skape Ltd to concentrate on developing and growing the brand.
Key features
- Dynamic site navigation
- Complete Operations Management
view website
United Nude
Aim
United Nude wanted a complete Full English offering: site design, development, warehousing, fulfilment, customer services, the whole shebang! United Nude is described as an iconic brand at the intersection between design and fashion. With an ethos centred on ‘clear concept, elegance and innovation’ we wanted to reflect this within the site’s design and development.
Solution
After a trip to China to meet with United Nude, we developed a minimalistic site design that allowed the United Nude shoes to sell themselves. We have incorporated a Content Management System to allow United Nude to keep the website fresh with new content about all things ‘United Nude’. Full English also implemented warehousing, fulfilment and customer services systems in order to fulfil United Nude’s UK web and retail operations, whilst also developing a web based operations solution for United Nude USA.
Key features
- Content Management System
- USA Site and Operations System
- Complete Operations Management
view website
Soul of Africa
Aim
Soul Of Africa came to Full English with a desire to grow the charitable initiative by selling the range of hand stitched shoes online. They also wanted to have a website that conveyed the story behind the charity and the work that they do in South Africa.
Solution
Full English designed and implemented an e-commerce platform that could cater for the multiple locations that Soul Of Africa operates from (London, New York, South Africa). Full English also manages the warehousing / fulfilment and customer services, thus providing Soul Of Africa with a fully managed service, leaving them to concentrate on the day to day running of the charity.
Key features
- Content Management System
- Complete Operations Management
- Multi-location Management
view website
Look At My Crazy Shoes
Aim
LookAtMyCrazyShoes was developed with one product in mind, Crocs. Full English knew they had a product that was going to be big, we just needed a website that would satisfy the demand for these unique shoes.
Solution
Full English designed and developed an e-commerce website that would allow its owners to dominate the Crocs market. We invested heavily in ensuring that LookAtMyCrazyShoes was the first site that people found when looking for Crocs. We were so successful that LookAtMyCrazyShoes became the biggest online retailer of Crocs within the UK.
Key features
- Crocs Community
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Cosyfeet
Aim
Cosyfeet has always traditionally been we mail order business. Recognising the trend towards online shopping, Foot Shop wanted to sell Cosyfeet online, without alienating its customers.
Solution
Full English designed and implemented an e-commerce platform that would ensure that Cosyfeet’s customers were at home on the website. The majority of customers would visit the site after receiving a catalogue through the post. We therefore ensured that the website mirrored the catalogue to ensure that customers could quickly and efficiently find the products they were looking for. Due to the majority of customers having severe foot problems, we also ensured that products highlighted the medical benefits to the users.
Key features
- Simple Product Finder
- VAT Relief
- Simple navigation and checkout
view website
Walktall
Aim
Walktall is the UK’s number 1 retailer of shoes in large sizes. Their aim is to bring the best of the high street in hard to find sizes at competitive prices. They offer a diverse range of footwear, in sizes 12-19, from the world’s biggest brands plus a great selection of tall fit clothing. The aim was to showcase these items in way that men who struggle to find what they want, could do so in an easy and effective method.
Solution
We developed a website that allows the user to find what they are looking for. Sounds simple, but when you have size 19 feet, getting the right style is not as easy as popping into your local shoe store.
Key features
- ‘Remember my Shoe Size’ search functionality
- Simple + Powerful Size Navigation + Search
view website
terra plana ventures into china
5th October 09
Terra Plana have appointed Full English to design and develop a Chinese version of their current website www.terraplana.com. This site will be fully translated and customised, including the implementation of Alipay.
Alipay is China's leading online payment service by both number of users and total transaction volume. At the end of 2008 Alipay was overseeing 2 million transactions every day. By implementing Alipay, we hope to ensure that the shopping experience for the Chinese market is as smooth and straightforward as possible, thus allowing the Terra Plana brand to grow into this expanding market.
terraplana spring refresh
12th February 09
We have recently implemented a complete site redesign for the eco footwear brand, Terra Plana.
The redesign aims to reflect the style and ethos of the Terra Plana brand.
soul of africa goes transactional
12th April 08
Soul Of Africa is a charitable initiative and a self-sustainable project created to facilitate employment and funding aimed at helping orphans affected by AIDS through the sale of hand-stitched shoes.
We designed and implemented a new site for which Soul Of Africa could sell their range of shoes. We also took on the warehousing, fulfilment and customer services for Soul Of Africa. We also incorporated online donations for them to encourage customers to donate a bit of extra cash when purchasing a pair of Soul Of Africa shoes.
Full English have implemented a site redesign to the United Nude website. United Nude wanted to strip away a lot of the design in order to allow the shoes do the talking. The site now is extremely minimalistic, ensuring that the shoes have the maximum impact visually as possible.
walktall
3rd October 08
Big feet and long legs are not an ideal combination when trying to purchase a new wardrobe. However, we have continued to develop the Walktall brand and we have recently updated the look and feel of the site.
We incorporated a more intuitive navigation, whilst also increasing the segmentation of products to help increase the efficiency of the user experience.
cosyfeet
30th June 08
Cosyfeet has been selling online for over 10 years. We’ve recently given the website a facelift.
Cosyfeet continues to be an extremely solid and successful footwear brand. Due to the websites demographic, we have redesigned the site to be simple and clear. We have also tried to improve the amount of product information available to help customers with specific medical conditions find the products that are right for them.
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King of Leon, Radiohead, Neil Young, Stone Roses, Led Zeppelin, Fleet Foxes, Friendly Fires, Kasabian, Kings of Leon, The Music, Nick Drake, Oasis, The Strokes, The Rolling Stones, Doves, Elbow, Bat for Lashes, Artic Monkeys
we'd love to talk
If you like the look of what we do and require further information about our services, please fill out the form below and we will be in touch soon!
contact details
Full English,
97 Mortimer Street,
London W1W 7SU
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T: 020 7927 8370
E: info@fullenglish.com