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6 Essential Tips for eCommerce SEO Success

September 8, 2014
So, you have your shiny new (or perhaps not so new) online presence. Your store front looks great and customers from anywhere...

So, you have your shiny new (or perhaps not so new) online presence. Your store front looks great and customers from anywhere in the world can now see the results of your finely honed product. But what now? Where are your visitors? And more importantly, why aren’t you being picked up on Google?

Optimising an eCommerce store for search engine optimisation (SEO) is an essential, yet sometimes confrontational task for eCommerce website owners. So, here we demystify the practice by bringing you 6 simple steps to achieving eCommerce SEO success:

1. Architecture and Internal link building

Think of your website’s architecture as a blue print of rooms that all interconnect. Having a healthy architecture ensures that Search Engine spiders can ‘crawl’ from page to page and index all of the (no doubt optimised) content that you have.

Ongoing internal link building is then essential when adding content, such as blog posts, however having the solid foundations of good link architecture in the first instance serves as the basis for internal link building success.

It’s now time to get out your virtual duster to clean up your URLs. ‘Clean’ URLs are web addresses that are easy to read and free of additional code. Take a look at the following links to see a clean URL in action against one that looks decidedly grubby.

http://kettles.com/morphy-richards-pro-kettle/

http://www.kettles.com/main+en+01_101+NomSousCategorie.html?CATID=1&SCATID=7&Y=2012

This former URL makes sense to your visitors, moreover however it tells the search engines exactly what this page is all about.

2. Mobile design: Are you ready for consumers on the go?

It’s no secret that internet browsing has taken a significant shift towards mobiles and tablets (and when we say significant, we mean huge, with 57% of browsing now being undertaken on mobiles and tablets Smart Insights 2014).

Of course, making sure that your website is mobile ready opens you up to the many (many!) customers that you’d otherwise be missing out on. As well as this however it will reduce bounce rates, increase page visitor times and overall duration spent on your site, which are all great for SEO!

3. Forgetting to check Webmaster Tools is the Spanner in your SEO arsenal

Google are nothing if not useful, and this goes for people who are looking to improve their SEO standing with them. By using their Webmaster Tools to check for errors you can ensure that Google haven’t marked your website down because of a small error such as a broken link, so ensure that you check your website over with them and most importantly check back frequently!

4. Content marketing done right

The old adage of ‘Content is King’ is the essence of SEO, however crafting quality content shouldn’t see the money making pages of your website turned into the proverbial Joker.

When writing your blog posts always bear in mind how you will link back to the pages within your store, ensuring that the content fits naturally with the page (or pages) that you are targeting.

5. Schema.org: Your ticket out of HTML Hell

If you handle your own HMTL mark-up then you’ll appreciate the important job that this serves in providing Google and other search engines with the micro data that they require (if you don’t you can skip straight to point one, perhaps checking out an SEO analysis tool, such as SEO Site Check Up along the way).

However appreciating the importance of correct HTML mark-up doesn’t necessarily mean that you follow good practice and you may even be using mark-up that is outmoded, or just outright incorrect.

In any event, give your HTML a helping hand by checking it over at Schema.org.

6. Perfecting your products’ descriptions

You may well stock products that are distinctly similar, however having product descriptions that are the same is a sure fire way to reduce your products’ visibility in search engines.

Generally speaking then you’re looking for a description of between 60 to 80 words, with each description being as unique and informative as possible.

Full English are Magento master chefs and culinary eCommerce experts. We build solid websites that grow online businesses through advanced web design. We believe that the key to success is unparalleled knowledge and complete commitment through every stage of consultancy, development, maintenance and support. If you think we can take your online business to the next level then why not get in touch?

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

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