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Benefits of Going Responsive

August 21, 2014
More and more consumers these days are shopping on the go, and retailers need to keep up in order to stay ahead of the competition...

More and more consumers these days are shopping on the go, and retailers need to keep up in order to stay ahead of the competition. With almost every potential customer spending several hours a day on web-capable mobile devices, it is virtually essential for every business to have a user-friendly, fast and feature-packed mobile site.

Previously, retailers created different versions of their desktop site to accommodate the huge array of mobile devices, but these often had limited features, lacked clear branding and had cumbersome checkout procedures. Also, since there were multiple versions, more staff were required in order to monitor and maintain the extra sites. These days, responsive web design (RWD) is the way forward for most online retailers. A responsive website is one that adapts to the screen size that it is being viewed on – it essentially intuitively responds to the experience the user is having at that time.

Reports have shown that approximately 54% of customers prefer to come back to a responsive mobile site rather than the desktop version, so it makes sense to choose RDW, but why is that? Let’s take a look at the individual benefits that using responsive design can bring, and why that makes them so popular:

Enhances User Experience

This is possibly the main reason why you would opt for RWD; your customer is accessing your store from a whole range of devices and ensuring your site has all the features of a desktop site will help keep your customers happy. The responsive site will cleverly adjust to any resolution and device, making the design more attractive to users. One benefit that many are unaware of is that users can sync their accounts and shopping carts across all their different devices with a Magento responsive design. Therefore, if they are interrupted whilst window-shopping on their tablet, they can complete the transaction on their phone later!

SEO Friendly

Google loves responsive sites because they are keen on rewarding anyone who offers a great user experience. To encourage you they offer a host of SEO benefits. Responsive sites are easier to index, and Google uses this to ensure that companies with responsive designs rank higher in search engines. Because of this improved visibility, more users will be able to find your site, which as we all know is what makes or breaks an online business. The positive effect of this is compounded by a lower bounce rate due to the improved user experience on a responsive site, which in turn will further improve your ranking in Google!

Increased Brand Reputation

Customers expect a reputable website to look good, no matter what device they are viewing it on. If you offer a fluid, aesthetically pleasing experience to the user, customers will be happy to linger on the site, which inevitably opens up a greater shopping opportunity. Ensuring that your customer’s checkout experience is a breeze will also significantly decrease abandoned cart rates. You don’t have to be a retail whizz to know that longer dwell time x lower cart abandonment = greater conversion!

Decreased Costs

More sites mean more staff and more money. With just one responsive website, not only do you need less staff resource, but you cut down on the capital involved for creating apps for each various platform, testing overheads, maintenance etc. In the long run, it becomes much easier to manage with just one site to monitor and all the figures for sales etc. coming in via one channel.

The benefits of a going responsive with your Magento site are huge, so be brave and take the step towards an improved user experience for your customers and contact Full English today.

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

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