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The Countdown to Christmas is on

August 25, 2014
It’s August, the weather is warm and the kids are off school, so the last thing you’re probably thinking about now is Christm...

It’s August, the weather is warm and the kids are off school, so the last thing you’re probably thinking about now is Christmas. Yes we said it, the dreaded C word that shocks adults everywhere into a state of panic. But for eCommerce retailers, the Christmas countdown doesn’t start on 1st December – it starts now!

Being over prepared for the Christmas rush simply doesn’t exist. You can never be too prepared, which is why we suggest following our tips to make sure that your eCommerce website is on it’s way to being ready to take everything Christmas throws at it.

Why now?

Although the holiday season may seem a long, long way away, there’s no time like the present to prepare your website for the annual rush. We all know that eCommerce retailers see a spike in sales over the Christmas period and you need to make sure your website is ready for it. If you don’t, you could end up disappointing customers and losing out on potentially huge profits.

Evaluate your eCommerce website

The first thing we suggest that you do is evaluate your eCommerce website. Is it still relevant to your brand and target audience? Are there any improvements that could be made to increase your conversion rates? If changes need to be made to it’s design, now is the time to do it. It’s no good waiting a couple of months, as you will be well into the rundown to Christmas and it’ll be too late to make the changes in time.

Ensure an easy checkout process

The quicker and more efficient your checkout process is, the more likely customers are to fulfil their purchases. Before it’s too late, test your checkout process and see if it requires improvement. There are things you can do to increase your conversion rates and prevent shopping cart abandonment over the Christmas period, including creating a one-step checkout process and allowing users to login with their social media accounts.

Scale up your resources

We have already mentioned that eCommerce retailers are likely to experience a spike in traffic over the Christmas period, however it is no good simply acknowledging it, you need to create a plan of action to deal with it. If your resources are lacking, you may find that your site is unable to handle heavy volumes of traffic, causing it to crash. Upping your resources is the best way to prepare for a boost in traffic.

Get in touch with your hosting provider and upgrade your package. If they can’t be flexible, find another provider that is. We also suggest getting in touch with your web developer to see if there are any tweaks that can be made to your site, perhaps to speed it up so that an increase in traffic doesn’t affect users’ shopping experience (e.g. effective caching and image compression optimisation, etc.).

Check your site’s security

The last thing you need in the run up to Christmas is for your site to get hacked. Although it is unpleasant and frustrating at any time of year, a hacking in the run up to Christmas could cost you valuable sales and damage your reputation. Make sure that your site is fully secure and that you have a secure socket layer certificate for your site. Displaying security certificates and badges on your website is a great way to show Christmas shoppers that your website is secure and legitimate.

Test, test and then test some more

Our final tip is to test your website and then test it again. No matter what platform you run your site on, whether it is Magento or another eCommerce provider, it is essential that you team up with a trusted web developer to do some testing. This will ensure that your site is fully prepared for the Christmas rush and optimised for achieving the maximum number of sales.

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Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium.

Da jedoch überall nur Menschen am Werk sind, können Fehler nicht zu 100 % ausgeschlossen werden. Um dennoch ein höchstmögliches Mass an Sicherheit bieten zu können, sind unsere Berater/innen verpflichtet, für jeden getätigten Abschluss direkt im Anschluss an die Beratung gemeinsam mit dem Kunden ein Beratungsprotokoll zu erstellen. Dieses wird dann sowohl vom Kunden, als auch vom Berater unterzeichnet.

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